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OUR VISION
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MyMela is your personal introduction to the world of the Indian Mela. Through this
innovative online marketplace, you can fill your life with distinctive handcrafted
artwork while learning about the artisans who created them. At the same time you
can forge a personal connection with these same artisans through purchases and loans
that allow them the opportunity to live with dignity while ensuring that they can
continue to practice their traditional crafts.
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MyMela’s vision is to create a dynamic online marketplace for Indian artisans, providing
them a sustainable market for their work. Together with our field partner, Asha
Handicrafts, we have identified the most skilled artisans to produce a wide range
of high-quality handmade products for our site. In addition to purchasing their
work, you can choose to further ensure their long term viability by offering them
interest-free loans. Your loans will be used to buy materials, make capital improvements
or train other workers and will be repaid with interest in credits on the MyMela
marketplace.
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This is the unique MyMela experience: shop, learn, invest and
grow while reaching out across the globe to form a new community committed to the
survival of Indian crafts.
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MyMela President and Co-Founder, Sonali Mehta Rao, explains the vision, mission
and passion that drive MyMela.
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